Thanks for your feedback so far everyone!
Hahaha, you guys are absolutely right - And I did consider the possibility of confusion with the cookies and decided a) if the name makes people remember OREO than I'd say it's is a good thing - due to Oreo's high reputation b) It could only bring more wayward customers through the doors - they might be expecting to find some sort of cookie-cult, But I'm sure they'll be pleasantly surprised when they see what's really going on inside.
OREO - I suppose you could think of it as an ore.. A hard medium encapsulating a creamy treasure inside.
I guess we'll have to keep a stockpile
